And it really is all about getting lost in the hype. People want to be part of that singular moment even if, in reality, it is not that singular. If you Google "fight of the century" the Mayweather / Pacman fight comes up at the top... however, you don't need special glasses to see that there have been quite a number of "fights of the century." In fact, here's a listing of some of the greatest boxing matches of all time.
People need to realize that, only 15 years into this century, promoting something as the Fight of the Century has more to do with making money then anything else. It's also why the 2nd Fight of the Century never be called that, no one wants to pay money for something that's 2nd best, they want the original. How many people do you think would have signed up for last night's event if it had not been sold as the Fight of the Century? I suspect the revenue would have been off a bit.