I'd first read, a number of years ago, the Republican Party playbook was based on the ancient television show Leave it to Beaver and that the family values represented by that fictional family were those they wanted all Americans to aspire to; it doesn't work. There was a time when the Republican Party was, like the Democratic Party, more centrist. This is where the majority of Americans sit, leaning a little right here, veering a little left there, but never really straying too far to either side. The Democrats get this, the Republicans don't. Fox News doesn't either. They mistakenly believe, based on high television ratings, that the American People accept Fox as an authority. While some, like the associate I work with, might, most Americans vote their gut instincts, not the way some news organization wants them to vote. We are not sheep, well, most of us aren't.
As for the Republican Party? They've sutured themselves to Fox and as a result are in a terrible dilemma. They have shut out most Women, Black, and Latino voters because they did not fit in with their Leave it to Beaver playbook. And, things are only going to get worse for them. During this past election Puerto Rico voted to apply for statehood. When this gets ratified there will be even more Hispanics the Republicans will need worry about.