I've also been told I have little tact, so if this offends you simply ride on.

Thursday, January 3, 2013

Rough Shoulders Ahead for Fox News?

Even though I don't watch Fox News, I get them.  They want to be the conservative mouthpiece of America, which for them means ratings.  Honestly, that is all they are concerned about, nothing else.  News is business.  To be successful your business needs to target a certain type of consumer.  This is why Best Buy doesn't sell clothing and Home Depot doesn't have a dairy section.  Fox wants every conservative in the United States to watch them, and only them.  This is where they run into trouble.  In order for them to maintain their image as the conservative mouthpiece, they need to brand every other media outlet as 'liberal' or 'progressive.'  Unfortunately for them, Independent voters are growing, and you can't count on every one registered as Republican or Democrat to stringently vote the party line.  In other words, if the United States was a two lane highway, in most cases, about 60% of Americans would hang around the yellow line.  True, they may veer a little to the left to pass on some issues and on others a little to the right but over all they go right down the center.  For Fox News to be the conservative mouthpiece. they need to push that yellow line as far to the left as possible in order to call it liberal.  As a result, Fox news seems to be spending a majority of it's time bouncing around on the shoulder and losing clout with those riding down the center line.

Are there rough shoulders ahead for Fox News?

This does not mean they will completely lose their audience, they can always count on that 25% to 27% the blood of the far right flowing through their veins.  Those people will only ever watch Fox so that part of the market is safe.  Others, however started dabbling a while back.  They will not only watch Fox News, but will also watch a little MSNBC and even a couple minutes a week of CNN.  A interesting statistic I ran across was that during the 2012 Presidential Debates more Americans turned into MSNBC.   Hhhmmm.  Were they more liberal, or more centrist.  Could it have been because that news network doesn't preach or pass judgement?  Or that they have both Republicans and Democrats on their staff?  Who knows.  I think we'll just have to tune in and see.  

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