I saw the other day that the RNC has a hired a young man to help them connect with younger voters, one of many groups they seem to have turned off over the past years. His name is Elliott Echols and from what I've seen of him he seems to be a fine young chap. I'm sure he can spit out GOP talking points as fast as the NRA can pump out bullets, otherwise he wouldn't have gotten the job. Of course, that doesn't guarantee success. Young people do not seem to have as much of an interest in politics as their elders, different generations, you know. Young people today see the recent Republican debacle in the House of Representatives as a turn-off, not a fiercely fought battle. This does not mean there aren't any enthusiastic youngsters in the party, Mr. Echols is evidence of that, his challenge, however, will be to become a sponge and suck in more young voters. Just by looking at him you can see just who is target audience will be:
|Ain't he cute as a button?|
white, affluent young men and women. He is as wholesome looking as white bread, and the epitome of what the Republican Party stands for: white America. This is not his fault. I suspect he knew well in advance of taking the position the RNC was not expecting him to be a big hit with young Latinos or young African Americans. No, I'm fairly certain they want him to focus on the college educated white crowd, the group which gave us Mitt Romney, since that's where the big money waits. I also have a hunch that he'd look just as out of uniform wearing jeans as did the aaforementioned Mitt. At least it seems as though the GOP is going to give it the good ol' college try, however they still don't seem to understand it's not the messenger which turns people off, it's the message.
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