Let me give you an example. About a week ago a mother and daughter approached one of my paint associates with a paint swatch which was a pale coral color. That color, however, was just a tad too light for them so they had the associate adjust the color up by 55%. One evening, a few days ago, they returned and talked to me. The tester was just not the right color. They wanted me to add 10% more tint. I didn't laugh at them. I did try to explain that in a 8 oz tester there is not a lot of tint and since they had already applied some of the paint to a wall it was not even a full tester. In their sample there was 1 drop of black. It is impossible to add 10% of one drop, even if the tester were full. I could have given them what they wanted in a new tester, but that wasn't what they wanted. I didn't even try to explain how a 10% adjustment would be was so negligible the difference would have been imperceptible. So I added 4 drops of red and 3 drops of yellow to make them happy. After shaking the sample up, I put a dot on the lid next to the original dot so they could compare the colors. There was no change. The mother looked at her daughter and asked "Do you think it's too dark now?" and the daughter replied. "We need to think about this."
|Paint tester hell.|
You see the whole thing had nothing to do with the shade of the color, making it just 10% darker. It did have quite a lot to do with control. Of course they couldn't admit both dots looked the same, that would have meant admitting failure. So, they were going to go home and think about it. In the end, if they paint the room, I suspect they will go with the original color, that tends to be what these 10% people do. Of course a lot of them are never going to be satisfied. I worked with a couple who both happened to be dentists, and who probably went through 7 or 8 different shades of gray, having them adjusted up and down, matching them to different paint swatches, and noting each time the adjustment was either too dark or too light. They ended up going with Dolphin Fin, one of the first testers I made for them. For these people it is all about controlling the process. They need to be in charge. In the end they will tell friends and neighbors how it took "so many hours," to get precisely the color they needed. These people are idiots.
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